Google: If people are searching for it on TikTok, chances are they’re searching for it on Google as well. When you plug in just a few words into the search bar on TikTok, you’ll see real results displaying what people are looking for in relation to what you’ve inputted.

TikTok’s Native Search Bar: The first way to figure out what people are searching on TikTok is meeting them where they currently are-the TikTok search bar. In order to post videos that your target audience is interested in engaging with, you have to know what they’re searching for to begin with. No matter the platform, keyword research is essential for increasing the discoverability of your videos. In this blog post, we’ll give some helpful tips on optimizing your TikTok videos for search, within the app and beyond. SEO or search engine optimization is a must for creators looking for people to come across their videos on the platform. With that said, TikTok is consistently making changes to ensure the platform is highly searchable. For many users (especially Gen Z and millennials) the platform often serves as a search engine, with many running to TikTok before Google to look for everything ranging from restaurant recommendations to advice from licensed health experts. It‘s no secret TikTok has quickly become one of the most popular social media platforms boasting over 1 Billion monthly active users.

Streamlabs tiktok